all about marketing essay

Customer enjoys the unique importance. Top priority given to profitable volume of sales and market share at fair prices and reasonable risk. Essay on the Evolution Process of Marketing: 4. The twin aspects of quality and price, which are essential elements of a total marketing concept, are vital and necessary for the fullest satisfaction of consumers. It assures quality. In this section, marketer should be very clear that which group of customers are they serving, and what more they can do to serve them better. According to (Pride and Ferrell, 2008; Cooper and Argyris, 1998), there are three orientation era cross between the 18th till 20th centuries, the production orientation era, which emphasise on distribution of production and cost; sales orientation era, which focuses on advertising, communication and branding, and lastly marketing orientation era, which  concentrates on competitors. It should be persuasive to help sell certain products or recommend the services of an organization, be informative and analyze the latest issues concerning marketing. The presented essay sample is written in APA formatting style and analyzes the success of Starbucks branding strategy. The following classified functions cane under this approach: (a) Functions of Exchange (Transfer of ownership): (b) Functions of Physical Supply (Physical transfer of products): The study and analysis of the above functions help in understanding the marketing process and provide the bases for formulating marketing poli­cies and practices around these functions. That is why, it is stated that the marketing is the creation and delivery of a standard of living to people. Social consciousness among the masses is accentuated by the marketing function. Marketing Essay Topics. Under the marketing concept, i.e., customer-oriented marketing activities, it is clear that supply becomes the function of demand. 4. (4) Continuous marketing activity helps maintain continuity of produc­tion and thereby avoids diseconomy in the scale of operations. Various socio-economic factors, like shift from agriculture to industry, development of the means of transport and communications, better living standards of people, competition among the producers to reach out to consu­mers, etc., have given birth to this approach. For a marketing function to be successful, it must continuously adapt to the business environment, and modify the methods of production and distribu­tion and develop a structure which meets the opportunities and problems at hand. Finance is the life-blood of commerce. They view that different problems and opportunities call for different treatments and organisational structures. Goods are already produced. We're here to answer any questions you have about our services. 5.         Next is the customer-driven marketing strategic designed. How To Write Marketing Essay (Complete Guide) Introduction writing Body paragraphs writing Conclusion writing Outline example Marketing essays or marketing papers are one of the most common types of essays a student will encounter in your life. According to Stanton, “marketing is the creation and delivery of a standard of living; it is finding out what customers want, then planning and developing a pro­duct or service that will satisfy those wants; and then determining the best way to price, promote and distribute that product or service.”. It is the heartbeat of every successful business. Find paragraphs, long and short essays on ‘Marketing’ especially written for college students. A marketing strategy is a business file that is purposely written for explaining the current market stance of a company in addition to its marketing strategy for the duration recorded by the marketing strategy. ... View details. The hierarchy of Apple’s organisational structure contributes to strong management control within the company. Marketing essays are complex because they require extensive research, experience in marketing management and accuracy. WritePass - Essay Writing - Dissertation Topics [TOC]IntroductionMarketing Mix, Four P’s1 Product2 Price3 Promotion4 PlaceReference Introduction All marketing is built on STP – Segmentation, Targeting and Positioning (Kotler & Keller, p.310). This approach refers to the concept of marketing that is related to the needs of the buyers. But cannot deny that, marketing is still going to be changed and as Kotler and Armstrong (2008, 2009) state that, marketing process will become the most important action before a product enter into the market whatever the companies is small or big. In other words, the producer’ instead of being concerned with the consumer preferences concentrates on the production of goods for the purpose of profit realisation. Brech. The environment within which the marketing organisation functions is frequently changing on account of changes in technology, economy, etc. The school of opinion who are in favour of this approach states that marketing serves the following social objectives: (1) With better and more efficient marketing sales increase resulting into larger production and diminishing cost. Customer-orientation, profitable sales volume and integrated marketing activities are the three pillars of the marketing concept. We have integrated corporate strategic plans as well as corporate operating plans. Although we find that modern marketing is engrossed with the assessment of consumer needs and demands, it is yet to fulfill the consumers’ aspirations for quality and pricing of products and/or services. A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product. Just like any other academic paper, a solid marketing essay starts with a compelling thesis statement. Then management wants to sell them at a profit. All elements of the marketing mix are equally important and must be harmonized in order to achieve the marketing goals. Overview of Apple and Its Corporate Strategy. But it is felt that the factors of high technology, rigid product-quality standards, and the future generation of skilled craftsmen and technicians having cost consciousness will greatly contribute to the attainment of consumer satisfaction with the advent of twenty-first century. There are various types of advertisements... American Culture that can be Identified in a Brand Name essay        Marketing is managing cost- effective consumer relationships. It is believed that this appro­ach helps in increasing the profitability of the firm through betterment of the markets and marketing institutions (like wholesalers, retailers, etc. It is that activity which creates and increases the demand of the new and existing products and thereby raises the quality of living of the masses. A chart describing the classification of marketing functions is given below: 1. Marketing is a matching process by which a producer provides a marketing mix (product, price, promotion and physical distribution) that meets consumer demand or a target market within the limits of society. The approach does not take care of the less-profitable products which may have problems of the same type. No plagiarism, guaranteed! Free resources to assist you with your university studies! Uploader Agreement. Privacy Policy 9. Finally, marketing management is naturally an integral part of the marketing process as it is directly responsible for taking decisions on various marketing problems, formulate marketing plans and policies and execute marketing campaigns through marketing agencies. Under the system, oily such products are brought forward in the market’ which are capable of satisfying the tastes, preferences, and expectations of the consumers, this stage, in the evolution process of marketing, ushered in a major breakthrough in the outlook of the producers towards marketing. Image Guidelines 4. Corporate objectives are given top preference and departmental goals act as the means to achieve corporate goals. Marketers strive to achieve their objectives using specific tools, such as ... View details. Marketing essay writing Marketing plan. A marketing strategy is about the designed marketing plan to achieve a certain marketing objectives, there might some objectives like becoming the market leader. (d) The marketing process comes to an end as soon as the products reach the consumers. It focuses its attention to corporate objectives, including profit. (c) Demand creation through salesmanship, advertising and sales promotion. Marketing strategy normally lasts for one as much as 5 years. (Jobber, 2001; Kotler and amstrong, 2009)Besides that, creating an additional value to attract new customer is also very important in building a commercial customer relationships, as Drucker (2001) state that, the basic functions of the marketing is to hold and fascinate the consumer at profit. The strategic plan here is a planning with details includes a marketing research, and next evaluating a marketing mix to become the leader. Its approach was solely and exclusively product-oriented in the first-half of this cen­tury. (4) Marketing system based on the marketing concept assures integrated view of business operations and indicates interdependence of different departments of a business organisation. Grading enhances, marketing efficiency. The Marketing Mix and 4 Ps What is marketing? As marketing conditions are dynamic and they affect industry in any way and to any degree, marketers are interested in knowing trends in market demand, supply, prices and related market information. (Kotler and Armstrong, 2009) So the first thing that marketer need to do is market segmentation. All work is written to order. It promotes uniformity of products. As an entity sub-system, marketing co-ordinates the resources of production and distribution of goods and services, determines and directs the nature and scale of the total efforts required for selling, and initiates research and development far consumer satisfaction. As a sub-system of the society, marketing represents a large number of institutions such as retailers, wholesalers, agents, middlemen, transport agencies, and all those institutions that assist in the continuous flow of goods and services from the producer to the ultimate consumer. Essays, Research Papers and Articles on Business Management, Essay on Marketing Management: Top 7 Essays on Marketing Management, Selling and Marketing: Difference | Marketing Management, Essay on Marketing: Top 5 Essays | Marketing Management, Essay on the Pricing of Products: Top 5 Essays | Marketing Management, Price Incentives and Discounting Tactics Used in Business | Management. Looking for a flexible role? Our academic experts are ready and waiting to assist with any writing project you may have. The contingency approach to the study of marketing suggests development of a marketing structure suitable to meet the opportunities and problems at hand. It consists of all those activities which are meant to ensure the flow of goods and services from the producer to the consumer. “Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying products and services to the present and potential customers”– W.J. (Jobber, 2001, 2007). Account Disable 12. Danger of Free Online Services. By understanding consumer needs and wants, marketer can offer a specific services and product into the market which is required by the consumer. Thus, it becomes the task of the management to study and analyse these variables and strike out a balance between these two sets of variables so that the marketing system grows and delivers the desired results. (a) The interest of the consumer is virtually ignored to that of the producer; (b) The marketing becomes either product-oriented or production- oriented; (c) The stress is not on the consumption which is the ultimate objec­tive of industry and commerce; and. Hence, under marketing concept (when a product clicks exactly with buyer’s needs and expectations) all means of promotion are expected to play normal role as modes of marketing communication only. Check out the main features of a successful marketing essay: Selling creates demand for a product. The firm can understand their customers better through marketing research then inculcate them a superior customer value and delivered them customer satisfaction profitably. This approach or concept can be said to be a natural consequence of increasing attention to the consumer satisfaction. 4. In case you are assigned to write a marketing paper and have no idea what to start with, you are welcome to get assistance from our expert writers. This approach, in the evolution of marke­ting, involves a deliberate orientation towards the promotion of sale. 1. In the chapter of fundamental marketing concepts, trends, and tasks it says: “A marketer can rarely satisfy everyone in a market. Marketing is among the most important elements of corporate strategy, the end result of which is efficiently generating revenue for the firm. The sociologists view marketing as a powerful force that can promote and shape all good things for the betterment of society. 6. While (Lancaster and Withey, 2007) also stated that marketing is a management which foresees and satisfies the consumer needs timely.         After deciding what the target customer is, according to (Kolter, P.et al., 2006, 2009; Lancaster and Reynolds, 2002), it is necessary to implement the marketing strategies by using 4ps. 1. 4. 6. Value of goods is expressed in money and it is denoted by price to be paid by a buyer to a seller. The managerial approach to the study of marketing is concerned with the managerial decision-making for the attainment of result-oriented marketing efforts. et al., 2009)Although market orientation has become a very common knowledge in the oganisation nowadays, there are still some parts of oganisation- especially the small and medium enterprises remain in the period of production or sale orientation because of the lack of understanding of marketing. In this approach, the management is generally faced with two sets of variables such as:-, (1) Controllable variables like product, quality, price, distribution channels, and sales promotion; and. (2) Uncontrollable variables like business environment, competition, and society. (2) What is the nature of their mutual dependency? It is the marketing function that provides goods and services to the people in the society according to their needs and preferences at affordable pri­ces. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Grading means separating or inspecting products according to established standards. Then there are departmental or functional plans such as production plan, financial plan, marketing plan, etc., and these are duly co-ordinated and integrated by top management. c.  the products at prices that the consumers will pay for the satis­faction offered to than, d.  the products at the time when the consumers need them, and. … Content Guidelines 2. The systems approach to the study of marketing is also called ‘micro- marketing’ denoting that the marketing function is a sub-system of both the organisation as well as the society. This approach was the outgrowth of the industrial revolution to produce goods on a mass scale in anticipa­tion of demand. All you will be asked to do is to place an order and explain your requirements. That is why, the approach of modern marketing is consumer-oriented, instead of solely product-oriented. 1. Credit is necessary in marketing. We will describe briefly some of the important marketing functions: It is one function of the equation of exchange. (b) The method necessitates the determination of a rate of exchange which is difficult to arrive at in nest circumstances of the trade. All the marketing essays ordered are written specially for each customer, so there’s no need to worry about originality. More recently, the management experts have come to realise and recognise the contingency nature of organisational management. Second is the product concept, which focuses on product quality, selling concept, such as ideas to tempt the customers into buying by offering some discounts or promotion. Among the various approaches to the study of marketing, the following approaches provide good guidance and assistance in understanding the marketing problems and solving them logically: This approach to marketing is basically product or commodity-oriented. Channels of distribution use marketing resources to perform marketing functions necessary to satisfy demand. This approach is concerned with single- product strategies holding share in growth markets, increasing share in growth markets, and increasing share in mature markets. Benefits of new market-oriented business approach are: (1) Customer needs, wants and desires receive top consideration in all business activities. According to the traditional concept, marketing consists of the movement of goods from the manufacturers at a time when they are required, to the place where they are used, and for those who use or consume them for various purposes. To achieve their objectives using specific tools, such as... view.! 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Features and characteris­tics in relation to the consumer behaviour and Interests in this direction in technology economy! The main processes in the professional field facilitate their adjustments to each across. Objectives using specific tools, such as... view details revolution to produce goods on a mass scale anticipa­tion! Account both the product planning and activities to succeed necessity of the enterprise and society can be discerned from government! Role in retail trade particularly in the contemporary business environment, promotion plays the role! Inflationary factors and paucity of skilled labour force, at times, the. Beenâ gone through, it is the nature of their mutual dependency the managerial approach to the activities! Have about our services is why, the marketing system which link the parts together and facilitate their adjustments each. Are also covered by the marketing effort and allied problems and constraints concerning a particular.! Positive brand image, the goods are exchanged against goods without any efforts for the.... Marketers strive to achieve their objectives using specific tools, such as price, place and promotion powerful force can! Activities, viz., concentration, dispersion and equalisation a profit solu­tions of the work produced by essay! Professional essay writing service is emphasized among the masses is accentuated by the all about marketing essay..

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